Vienna, Beijing, March 30, 2024 – Changyu Pioneer Wine, the largest winemaking giant in China and the fourth largest wine producer in the world, has announced an ambitious plan: to become the absolute leader in the global wine industry by 2030. To achieve this goal, they are turning to Austria, a country with a legendary winemaking tradition and undisputed expertise.
“Austria is a winemaking powerhouse with world-class know-how,” declared Jian Sun, CEO of Changyu, with confidence. “To achieve our goal, we need the deep knowledge and experience that Austria offers. And we are determined to acquire it.”
Dynamic China vs. Experienced Austria: The combination of these two giants promises a fascinating synergy. The Chinese bring to the table a huge market, drive, and energy, while Austria offers centuries of tradition, innovation, and proven practices. This combination has the potential to revolutionize the wine world and push the boundaries of quality and innovation to a new level.
Austrian know-how for Chinese wine – Cooperation has already begun:
Lenz Moser, one of the most famous Austrian winemakers, has already extended a helping hand to the Chinese. He is working as a consultant for Changyu and sharing his extensive experience in producing top-quality wines. “I am convinced that China has enormous potential to become a winemaking superpower,” says Moser. “The cooperation with Changyu is an exciting challenge for me and an opportunity to contribute to this ambitious goal.”
Interesting facts:
- China is already the largest wine producer in the world with an annual production of 24 million hectoliters.
- Wine consumption in China is growing at 10% per year, the fastest rate in the world.
- Austria is home to 17,000 winemakers and 70,000 hectares of vineyards.
- Austrian wines are winning more and more awards at international competitions
