Frankfurt, Germany – April 15, 2024 – IHG Hotels & Resorts (IHG) today announced a long-term agreement with NOVUM Hospitality that will double IHG’s presence in Germany to over 200 hotels in nearly 100 cities. The exciting collaboration will bring together the iconic Holiday Inn brand with the European debuts of IHG’s Garner and Candlewood Suites brands.
Key terms of the agreement:
- 119 NOVUM Hospitality hotels (17,703 rooms) will join the IHG system between 2024 and 2028.
- A new brand, Holiday Inn – the niu, will be created, combining the strength of Holiday Inn with the modern and innovative design of the niu brand.
- The Yggotel, Select, and Novum Hospitality brands will be rebranded to IHG’s mid-scale brand, voco, and acora Living the City will become part of IHG’s Candlewood Suites mid-scale extended stay brand.
- IHG will receive franchise fees and standard fees for the use of IHG One Rewards, marketing, and reservation services.
- NOVUM Hospitality will have exclusivity for future hotels within the IHG system.
- The agreement has a 30-year term with an option to extend.
Expected Benefits:
- IHG: Increased presence in the German market, strengthened position in the mid-scale and upper mid-scale segments, expanded portfolio with modern and innovative brands.
- NOVUM Hospitality: Gain access to IHG’s global network, its marketing and technology platforms, strengthen brand awareness and access to international clientele, streamline operations and increase return on investment.
Transforming the German Hospitality Landscape:
This agreement, built on the strengths of both partners, has the potential to transform the German hospitality landscape. It is expected to bring growth, innovation and better guest experiences.
Partnership for the Future:
IHG and NOVUM Hospitality share a deep commitment to hospitality, quality and growth. This strategic partnership allows them to build a successful future together and deliver exceptional experiences to guests in Germany and around the world.
For more information on this exciting agreement, please visit the IHG and NOVUM Hospitality websites.
Sources:
- IHG Hotels & Resorts: https://www.ihg.com/
- NOVUM Hospitality: https://www.novum-hotels.com/
