Ad specs
Format Dimensions ( W x H px ) Delivery formats Available for Desktop web Tablet web Mobile web Tablet app Mobile app Max auto animation length Initial size Subsequent max load
Leaderboard 728×90 (max expansion left/down: 728 x900) .gif .jpg 3rd party tag HTML5 Direct display Programmatic * * * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
MPU 300 x 250 (max expansion left/down: 900 x 500)) .gif .jpg 3rd party tag HTML5 Direct display Programmatic * * * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Billboard 970 x 250 (max expansion left/down: 970 x 500) .gif .jpg 3rd party tag HTML5 Direct display Programmatic * Landscape Landscape 30 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Superheader 900 x 250 (max expansion left/down: 900 x 500) .gif .jpg 3rd party tag HTML5 Direct display Programmatic * Landscape Landscape 30 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
DMPU 300 x 600 (max expansion left/down: 900 x 600) .gif .jpg 3rd party tag HTML5 Direct display Programmatic * * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Skyscraper 160 x 600 .gif .jpg 3rd party tag HTML5 Direct display Programmatic * * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Fabric 1300x 250px (Desktop at max width) 740x 250px (Mobile/tablet at max width) See build guide for detailed specs Must be built in-house by DAP Direct display Programmatic * * * 30 seconds n/a n/a
Fabric XL 1300 x 500px (Desktop at max width) 740 x 500px (Mobile/tablet at max width) See build guide for detailed specs Must be built in-house by DAP Direct display Programmatic * * * 30 seconds n/a n/a
Mobile revealer 300 x 250 Must be built in-house by DAP Direct display Programmatic * 15 seconds n/a n/a
Parallax MPU 300 x 250 Must be built in-house by DAP Direct display Programmatic * iOS iOS n/a n/a n/a
Page skin 1600 x 1200 (See format notes) .gif .jpg Direct display * n/a 150kb (40kb if Guardian hosted) 2.2Mb (Under 1Mb if Guardian static hosted)
Cascade 940 x 230 (expands to 940 x 690) HTML5 3rd party tag Built in-house by DAP Direct display * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Filmstrip 300 x 600 HTML5 3rd party tag Built in-house by DAP Direct display * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Rotating billboard 930 x 188 HTML5 3rd party tag Built in-house by DAP Direct display * * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Sideslider 300 x 600 (expands to 900 x 600) HTML5 3rd party tag Built in-house by DAP Direct display * * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Sidewinder 300 x 600 (expands to 900 x 600) HTML5 3rd party tag Built in-house by DAP Direct display * * 15 seconds 150kb (40kb if Guardian hosted) 2.2mb (under 1MB if static Guardian hosted)
Sliding doors Launching from 970 x 250 Built in-house by DAP Direct display * 30 seconds n/a n/a
Outstream Video frame size: 620 x 340 .mp4 3rd party URL XML: VAST Direct display Programmatic * * 30 seconds 200kb 2.2Mb (Under 1Mb if Guardian static hosted)
Interscroller 500 x 800 Built in-house by DAP or 3rd party tag Direct display PG * 30 seconds 200kb 2.2Mb
Shoppable 300 x 600 Built in-house by DAP or 3rd party tag Direct display * * 30 seconds 150kb 2.2Mb
Social Display 300 x 250 3rd party tag Direct display PG * 30 seconds 150kb 2.2Mb
Chatbot 300 x 600 3rd party tag Direct display * 30 seconds 150kb 2.2Mb