Aston Martin Boss Casts Doubt on Electric Vehicles: “More Hype Than Real Demand”

As the Automotive Industry Undergoes a Revolution, Legendary British Car Manufacturer Aston Martin Holds Back

In a time when the automotive industry is undergoing a revolution, one of the legendary British car manufacturers, Aston Martin, is holding back. The company’s management claims that customer demand for electric vehicles is not high enough to justify a shift in production focus. However, political pressure in this area is significant.

Aston Martin’s First Electric Model to Hit the Market Only in 2027 

Aston Martin, which introduced its first electric vehicle, the Rapid E, in 2019, has since been almost silent about the model. Despite announcing the development of a new purely electric vehicle last year and a partnership with Lucid to create a modular platform for electric vehicles, the project is now delayed. Aston Martin’s first electric model will not reach the market until 2027, instead of the originally planned 2025.

More Politics and Hype Around Electric Vehicles Than Real Consumer Interest 

Lawrence Stroll, the company’s president, expressed that there is more politics and hype around electric vehicles than actual consumer interest, especially in the price category in which Aston Martin operates. The company plans to produce vehicles with combustion engines as long as possible.

Stroll also indicated that their future plug-in hybrid V8 could utilize technology from Mercedes, and they are also working on a V12 model with a hybrid system. The development of hybrid vehicles is a logical step, as the company must comply with environmental regulations and emission quotas.

Aston Martin’s Stance Reflects the Tension Between Tradition and Innovation in the Automotive Industry 

This stance of Aston Martin reflects the tension between tradition and innovation in the automotive industry, where brands must decide how to respond to the growing trend of electrification